I am the CEO of a project management software company in China. Our company has been rooted in Chinese soil for more than ten years. After more than a decade of development, our product has achieved a considerable market share. Six years ago, we had the idea of pushing our main product, ZenTao project management software, into the international market. We tried many directions, such as finding partners globally to promote ZenTao through agents, increasing the weight of ZenTao's official website to attract more natural traffic, and advertising with keywords to gain higher product exposure rates, etc. However, we are still a product born and bred in China, and many aspects are designed based on Chinese user habits. We have encountered many obstacles in the internationalization of ZenTao. The road is long and hard, but we have never given up exploring the international market. Fortunately, in 2022, through a friend's introduction, we had the pleasure of meeting Mr. Artem, one of the founders of the Standuply team.
Under Mr. Artem's leadership, Standuply products have achieved great success in the European and American markets. His success experience is very valuable to us. During the time when he served as our professional consultant, we felt that our vision of the international market had broadened. For example, in the early stages of our cooperation, he helped our marketing team strengthen its awareness of growth, led the team to conduct many customer interviews, allowing us to experience the differences between European and American users and Chinese users and their different views on our products. This made us more aware of how to effectively meet the needs of users from different cultural backgrounds and provided strong support for our future expansion in the international market. At the same time, he also helped us do in-depth product analysis, optimized the product navigation to make it more suitable for European and American market users' usage habits. Under his guidance, we made multiple adjustments to ZenTao, improved the interface design, and enhanced user experience, making it more suitable for the needs of the European and American markets. During this process, Mr. Artem not only provided rich professional knowledge but also gave us many valuable opinions and suggestions, allowing us to deeply appreciate the power of professional cooperation.
Mr. Artem's professional capabilities and enthusiastic assistance have helped our product achieve better development in the international market. This is a huge encouragement for our company, and it also shows the unlimited possibilities of ZenTao project management software's development worldwide. We sincerely hope to maintain a close cooperative relationship with Mr. Artem and the Standuply team and write more successful chapters together.